Toyota AFL Sponsorship. Legendary Moments

One of Australia’s most loved and longest running campaigns, the highly awarded Legendary Moments idea became part of Aussie culture, giving fans exactly what they wanted and building brand loyalty without ever showing a single car. The campaign features comedians Stephen Curry and Dave Lawson, who play a role in reenacting the legendary moments with several top AFL stars.

It became such a phenomenon that players felt like being featured was entry into an elite club. It even jumped code, most notably with cricket legend Steve Waugh. Although several creative teams have touched the campaign since, Jacko developed the original concept and scripts before handing it over. Here are three from the original set.