Toyota Country Border Security. Nothing Soft Gets In.

Tofu, yappy dogs, hair gel, soft city cars. Not on our watch.Country-dwelling Australians reckon city people are a bit ‘soft’ and they’re not too fond of their soft city ways, cars, or possessions either. So we created a border security force to patrol the divide between city and country and armed them with Toyota 4WDs, the only vehicles tough enough for the job.

The Guardian Top 10 Australian TVCs of all time.

5 Gold Lions.

2 D&AD pencils (yellow and wood).

One Show Entertainment Award.

4 Spikes Gold and 1 Silver.

3 AWARD award Silvers.

Best performance at Cannes in Saaatchi & Saaatchi Australia’s history.

The most awarded Toyota campaign of all time.