McDonald’s.
#Macitbetter.

A global phenomenon with 3.8 billion media impressions in just 2 weeks.

Everyone loves Big Mac Special Sauce. So for the very first time, we took the sauce outside the burger. We produced limited edition bottles, auctioning #001 on eBay. It sold for over $20,000 and got the whole world talking. We then challenged Australia to ‘Mac’ it better with limited edition Special Sauce tubs, which they did in their thousands.

Two Bronze Cannes Lion for Effectiveness and Promo and Activation. A One Show Merit. Spike’s Gold for Effectiveness, and a silver and 4 bronzes. AWARD Bronze and the Bill Bernbach Award.